Case study analysis Essay Example | Topics and Well Written Essays - 1000 words

Case study analysis - Essay Example In this case, it is counter-productive for a company to internationalise a product without fundamentally seeking to acquire a large market segment of the local market. Despite these factors, a strategic analysis is crucial in the process of internationalising a product. To internationalise a product, an effective strategic analysis will involve the identification of the strengths that make the product a good option for new markets. Such strengths include the competitive advantage of the product over its competitors. Consequently, the competitive advantage determines whether the company will modify its product in order to be accepted in the new markets. In addition, the company may decide to introduce a new product for the new market or the company may decide to venture into the new international markets with the same product (Czinkota and Ronkainen 2007). In line with this, it is essential to point out that a good product does not require modification in order for the company to intr oduce it to new markets. As an alternative internationalisation of a good product should involve its introduction into the new market in its original form since it has the competitive advantages related to superior quality and a powerful brand name. The specific capability of a firm to produce a quality product is crucial in determining the internationalisation of a product. In this regard, efficiency in production and distribution systems determines whether the product will be offered to the customer when required (Lessard 2003). Case in point, investing in innovative technology was a crucial factor that helped Auer meet its customers’ demands since the company was able to offer its customers products when required due to continuous production. However, it is evident that the company failed to meet the demands of its customers once the distribution channels were affected. In this regard, the investing in effective distribution channels and innovative technology ensure that t he company will be able to meet the demand of its customers by offering the products on time. A good product for internationalisation should be a differentiated product. By differentiation, a company should offer new customers a product that is unique in order for the customer to easily adopt the new product in place of the one that they were consuming. In this regard, it is challenging for a customer to adopt a new product without experiencing uniqueness of the product. In line with this, a company that internationalises a product should ensure that the product is distinct from its competitors since an inferior product cannot replace a superior product in an international market. Lessard (2003) identifies these factors as responsiveness to the demands of the local customers by ensuring that the product was in line with the tastes and preferences of the customer. Without responding to the tastes and preferences of the local customer, it is challenging to internationalise a product t o new markets. A good product provides avenues for strategic partnership between various companies engaged in the international mar

Scottish society since 1914 Essay Example | Topics and Well Written Essays - 750 words

Scottish society since 1914 - Essay Example In these Wars, Scotland actually is a country engaged in a debate to determine if the aforementioned event is necessary. Scotland actively participated in every event that would somehow determine the fate of the eventual European colonizers. Moreover, The pre-war debates and development of policy had left much about the nature and form of welfare to be decided (Levitt, 1988, p.104). However, one cannot deny the fact that Scotland on that time was oppressed by other English nations- the state experienced unfair competitions on trade as they experienced low salary compared to their counterparts and the goods and services that were provided by this country was paid at a lower price. Being engaged in such activities, the economic side of Scotland was set aside while they are focusing much on the tactics rather than the welfare of the people. In this case, people of different classes aiming for social change "indirectly" ruled Scotland. Ofcourse, mixture of different classes would eventually give birth into an ideology and belief of "oneness" that would later be their uniting force in the next few years. Who would have known that such occurrences would turn this nation into one of Europe's largest financial centers. During the time interwar, the Scottish while experien... Let's take a closer look at the depression it suffered during the inter-war era. During that time, the Scottish people have only a few options on their employment. The armed force is perhaps the only thing that provides employment during that time. During these wars, while other European country were busy expanding their territories and scope, Scottish people has other things in mind- to develop a sense of oneness and to meet the challenges of the future Scotland. "In a relatively short space of time, the Scottish working class went from being one of the most highly organised working classes in the history of industrial capitalism, to a fragmented one as yet barely able to defend its economic and political interests" (Knox, 1995). Dealing with the present-day society of Scotland would further draw each one who wishes to have this study in their interwar experience. Their niche, in the business world has led them into a distinction, which other countries in the United Kingdom failed to do such a feat. The 1980s saw an economic boom in the Silicon Glen corridor between Glasgow and Edinburgh, with many large technology firms relocating to Scotland. The discovery of North Sea oil in the 1970s also helped to transform the Scottish economy (wikepedia 2006). Perhaps, this is an indicator that the said state is in demand of providing services that are vital to the growth ouf European countries. Scottish were pressumed as "enemies" of most of the English people during the early years of the war and even before the war. However, they made a remarkable move by excelling on intelligence in the armed forces, Industry and economics which paved the way for